By Gu Li
At the eve of the Spring Festival, residents of Caihongwan Security Housing Base (CSHB for short) obtain a livelihood gift again. On January 18, Metro Select at Jiangwan shopping mall of Shanghai Hongkou launched its outward operation at Greenland Color Plaza, filling in gap of large-sized supermarket surrounding around Caihongwan. It is the first store in China that Metro adopts unmanned cashing and electronic shelf label (ESL for short).
Covering near 2,500 square meters, Metro Select offers over 8,400 commodities in total, including more than 1,000 products under its self-owned brands and 3,300 imported ones. In addition, considering residences around the supermarket, food-oriented products take more proportion for residents’ needs.
Even not running into weekends, buyers, mainly CSHB residents, have already crowded in Metro Select on its first business day. Uncle Chen said that it used to take 20 minutes to reach supermarket, but it’s more convenient now due to 2-mins-walking only. Encountering bargains while hanging around, Mrs. Li said, “The same-brand milk costs only 12.7 yuan here. It’s economical.” At its beginning, Metro Select carries out sales promotion for some commodities, thus attracting arrays of residents for Spring Festival shopping and purchasing daily-use products. Thereinto, the most popular bananas, priced 9.8 yuan/kg, needs replenishment every hour.
Expect for tangible benefits, Metro Select distinguishably embraces a fashionable feature, firstly adopting unmanned cashing and ESL. The ESL replaces paper tags with electric screen. Staff used to spend plenty of time in changing paper tags. Now what they need is a small-sized remoter for verifying or renewing ESL. They save more time to better serve customers, not only promoting work efficiency, but also gearing customers into facilitated shopping.
In addition, Metro Select establishes 4 unmanned cashing registers. Relying on a member card and a mobile phone, customers can settle accounts through unmanned cashing registers, thus shortening much more time for queuing up.
Caihongwan has its first batch of residents at the beginning of 2017. To facilitate daily life for newly-located residents, relevant authorities and sub-districts fully cooperate to comprehensively consummate supporting service equipments nearby. They commits to carrying out such measures as establishing neighborhood committee, breaking through end-featured roads, increasing public traffic lines and introducing large-sized shopping mall, aiming to promote satisfied sense of Caihongwan residents.